Beautiful jewelry packaging design, should consider from three aspects: one is the jewelry packaging design should be based on the products, according to the characteristics of the product itself, according to the volume of jewellery, shape, material, style, class, style and connotation factors determine the shape of packaging; Second, market research should be conducted before the design conception. Third, consumers are the center, and designers should fully consider the needs of different consumer groups.

Jewelry as a kind of high-end fashion jewelry, in the market circulation needs to receive protection, convenient storage and transportation. According to this requirement, the jewelry needs to be packaged and designed to enhance the appearance of the jewelry. The second is to use different containers and materials to protect the packaging according to different circumstances. On the whole, these two aspects are jewelry packaging design.

(3) jewelry packaging design should take the consumer as the center, designers should fully consider the needs of different consumer groups, consider neck of psychology, on the basis of market research, targeted to carry on the design. The style and expression of the package should be in line with the age, level and aesthetic taste of the target group. As jewelry consumption tends to be younger and more fashionable, jewelry packaging will develop in a diversified direction.

2. The material aspect of jewelry packaging design

The design of jewelry packaging should not only solve the problems of aesthetics such as shape and color, but also solve a series of problems such as structure, materials, cost and technology. The materials used in daily jewelry packaging are wood - high density board, plastic - plexiglass, acrylic, fabric - leather, flannelette, paper - grey board paper, art paper, and vellum. According to the classification of its packaging, it is divided into transportation packaging (protection of the first ornament, avoiding the loss of the first ornament) and the sales packaging (the merchants use containers or auxiliary objects to display jewelry in order to promote sales).

Jewelry packaging has its own characteristics in structure, materials and decoration methods. It is necessary to follow the general rules of packaging and meet the special requirements of jewelry products. Expensive jewelry value and easy damage, such as the pearl surface are prone to scratches, precious metals easy oxidation, jadeite jade should avoid collisions and fracture, thus high functional requirements for packaging, good material and structure can utmost ground to avoid damage of physical and chemical, to better receive jewelry and protection. The size of the jewelry is small and the shape is different. Therefore, the packaging should fully consider the integration, storage and transportation of the products to prevent the jewelry from slipping off and losing, while also convenient to carry and open for convenience.