The jewelry packaging in the current market, better jewelry packaging quality, the main tonal unification, exquisite workmanship, certain size requirements, design style and brand culture consistency. Tiffany packaging, for example, is the color of a large blue and white ribbon, bringing a fresh, clean feel to the brand. Classic red packaging more Cartier's noble texture. Brand packaging these successes, the accumulation of the nature of historical development, so far, there will be a worthy of our using for reference, but in the rapid development of today's design also seems to be less creative. The theme of "environmental protection and innovation" continues to be the theme of Shanghai international luxury packaging exhibition in 2012, which also shows the trend of future packaging design. Reasonable utilization, the jewelry of packaging design will pay more attention to recycling and degradation of resources, and the goal is to achieve sustainable innovation. I think the following innovative directions:

1. Application of jewelry packaging materials and welding methods

First, it was once thought to be recycled and degraded, so natural materials must be the best. Since ancient times, the development of bamboo and wood, paper and other materials has been the simplest inspiration for packaging materials in China's infinite intelligence and diligent hands. The use of these ancient materials, in the design of The Times feature, undertake traditional culture can also help. Of course, the new environmental materials also apply to the packaging of jewelry. The use of this material may be more prominent in the significance of The Times and the science and technology in the scientific sense. In the engagement, efforts are made to use harmless adhesive, more clever is the ancient technology lost. Connecting these pure physics is always surprising, the wisdom of the ancestors, and the pure glue ratio, more helpful to show the quality of the jewelry brand.

2. Cultural connotations of jewelry packaging and emotional experience

The famous jewelers are always happy to combine the brand's history and culture with the promotion and value appeal of brands such as fan cliff and yabao, "love" and "dream". There are a lot of jewelry brand cultural themes in the market at present, such as the new brand "su" Oriental style flagship. The jewelry of cultural theme can also be reflected in the packaging, in order to achieve style unification, can enhance the visual impression of the brand, convey the cultural connotation more thoroughly. The nature of the haloes of natural jade beads, so people are buying, gifts, jewelry, usually conveying beautiful jewelry. The innovation of packaging design can help promote the expression of this beautiful friendship and retain the drip of happy life. The TV always hides the proposal ring in the plot of cake or ice cream, why not design a cake box hidden in the sweet marriage metaphor. Fashion magazine advertisements love natural stones to be photographed in the natural environment. Why don't you make jewelry packaging design more natural and give people more opportunities to feel the beauty of nature?

3. Continuous expansion of jewelry package