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Reasonable and clear positioning, strengthen jewelry packaging design sense, through many years of gestation, the function of jewelry is determined from the original simple preservation to leisure, decoration, personalization and other extensions. Expensive jewelry is still the main force in the whole jewelry market, and cheap jewelry is becoming more and more popular. In the face of various kinds of jewelry products, different packaging methods, packaging structure, packaging forms and packaging materials should be used.
Especially for the low end market, should go out of the deluxe myth, through design innovation to change a single situation. Many low-end product positioning on the market at present, blindly imitate the high-end product packaging, such as a few dollars, more than a dozen yuan, dozens of yuan a piece of jewelry, often use red, pink, or hexahedral paper plastic box decorated with ribbons, subject to the limit of the cost, they mostly quality rough, also omitted the internal buffer structure, this kind of practice is neither cost savings, also cannot reflect the demand for jewelry packing is also growing. Although the industry is in the initial stage, after all, it is still developing, to get rid of the backward face fundamentally, it needs the industry to give enough attention. Conservation and waste of resources. If you can reposition, adjust the structure and focus on the packaging function. |
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