In recent years, gold and silver jewelry, jewelry jade industry, the rapid development of the market for jewellery gift packaging needs also increased. And the demand for jewellery gift packaging is not just to meet with the jewelry in full bloom and protection, more should enjoy the packaging and packaging together to bring people the visual experience, exquisite jewelry design only with the same exquisite Of the jewellery gift packaging with, in order to give the jewelry market to bring surprises.

1, the role of jewellery gift packaging

　　Jewellery gift packaging refers to the jewelry in the circulation process, in order to protect the product, easy storage and transportation, to promote sales, according to different circumstances and the use of containers, materials, auxiliary materials and the operation of the general term. By its definition can be seen jewellery gift packaging's primary task is to protect, storage products. Jewelery products are small, fine workmanship, long-term exposure to the air may cause oxidative discoloration, are delicate goods. So the regular manufacturers of such packaging are made of soft and thick inside the liner and used to fix the product hook or groove, most of the cover to block the air

　　In addition to the consumer has a strong appeal in addition to the preservation of jewelry functions, there are decorative landscaping function. Some of the packaging for jewelry can also play the role of display display, whether in the counter window, or in the buyer's home, elegant and unique packaging with a pleasing jewelry, will bring a different visual experience

2, jewellery gift packaging status quo
China's modern jewelry design began in the 20th century, 90 years, the overall start late, and jewelry products have not attracted universal attention, the relevant industry is not in place to follow up. The current jewellery gift packaging industry has formed a preliminary scale, but the variety of monotonous, lack of new ideas, some packaging there are shoddy suspects. Although some new materials, such as resin, PVC, PU imitation leather, a variety of new paper is applied to the jewellery gift packaging design, but most of the design style still stays in the small box ten years ago, the structure and function are Has not changed.

　　The article on the role of jewellery gift packaging and the current jewellery gift packaging industry in the domestic development situation for everyone to rent an introduction. From which we can easily see, jewellery gift packaging industry's own value of jewelry has an excellent contrast and decorative role, and now China's domestic jewellery gift packaging industry development there are still many vacancies, design ideas, style Grasp are more traditional and conservative, so the future of the market, jewelry packaging industry must be a blue ocean industry.