Packaging refers to the product of the container or the external shell and dressings and other protective substances, is an important aspect of product management. A fine jewelry packaging can give guests a bright spot effect, so that customers leave the impression of the product, thereby increasing its sales.
The role of jewelry packaging
1. to protect the goods: the most basic functions of packaging, jewelry boxes, bags and so on.
2. to promote sales: As people have higher and higher requirements for jewelry crafts, jewelry packaging has become increasingly sophisticated, it would be easier to win the customer's attention and trust.
3. increase profits: exquisite packaging will raise the price of the product, there is greater profit margins.
4. advertising: packaging on the printed matter virtually on the business and products to do publicity.
Jewelry packaging requirements
1. the packaging should be commensurate with the value of goods, Rather than the outside looks very beautiful, inside the goods are very bad.
2. the shape of the packaging should be beautiful and generous.
3. the packaging should be able to show the characteristics of the product or style, many well-known brand packaging are ingenuity unique, has become a corporate patent.
4. packaging design to take into account the use, storage, carrying convenience.
5. the packaging of the text on the instructions to the customer's psychology, highlight the focus.
6. packaging to consider the customer's customs and religious beliefs.
Jewelry packaging
Jewelery as a high-end consumer goods, often gifts or collections, so the role of packaging is more important.
The basic requirement for the packaging of jewelry is to be able to express the noble, elegant and artistic goods, in addition to more meticulous requirements:
1. packaging must have characteristics:
Such as the same diamond ring box, and some companies unique ingenuity, the jewelry box designed to represent the company's mascot, both beautiful and diverse, but also highlights the company's image, and these jewelry boxes and jewelry sales together to express the product characteristics.
2. packaging materials to be elegant, work to fine:
As a jewelry box to be soft, durable, solid, paper, cloth, plastic is the choice of many manufacturers of packaging materials. Different grades of precious stones can be used to do different materials to do the box, the box style and jewelry bags to match the style, work to fine.
3. the packaging style to change:
People's consumption concept is constantly changing, packaging can not be static, to meet the changes in consumer demand.
4. the best packaging can be a multi-purpose:
A beautifully designed packaging, in addition to product packaging, but also can decorate the window or display display, and even other purposes.
This article is from BoYang packing.