Any packaging brand, will show a unique style and artistic image, in order to make the product packaging is both beautiful and practical, designers in addition to taking into account the appearance of generous, but also consider the performance of product ideas, highlighting the packaging products, innovative ideas and presentation , In the aesthetic creativity and material technology in-depth design. The "shape" of the package solves the interaction between the human feelings and the product, which involves the theory of perceptual engineering, through the use of engineering techniques to study the product characteristics, designed to meet the expectations of the packaging. Packaging design "meaning" is based on the local, carry forward the national style, of course, but also into the characteristics of the times, so that it has a cultural atmosphere and contemporary context.

We are familiar with the Coca-Cola in the global corporate brand value list ranked first, the curve of the bottle on the flow of lines and red ribbon, making it in any language environment reflects the spirit of enterprise and culture. Japanese designers to the same humble food - pickles, design ingenuity, in order to design a natural and environmentally friendly packaging, they are designed to the original image of the original appearance, such as the whole cabbage or the whole radish, this The combination of design and design gives the feeling of return to nature, the added value of the product has also been improved.

How to make packaging design more expressive and appealing, the primary task is the transmission of information. Designers in order to sell and express their own design sparks, pre-integration and research, to understand the real needs of consumers, the use of modeling performance, to convey the cultural concept of consumers. Improve the brand design awareness, not only shape design, but also moved people. Therefore, a good design as a delicious food, should not only meet the customer's sense of discovery, but to stimulate their understanding of the connotation of the product. French designer Miro advocated the design of the user on the use of the behavior, in order to create and innovation left free space. A good packaging designer should be hunting humanities, film drama, music and other art forms, this can inspire more creative inspiration. For example, traditional Chinese traditional goods and specialty goods, you need some traditional painting and calligraphy, drama costumes, facial and decorative patterns as the theme of the pattern. There are many traditional packaging using bamboo packaging, such as wine packaging, tea packaging and gift packaging. Bamboo and wood packaging products exquisite workmanship, the choice of materials stress, high temperature, high pressure and other processes, making bamboo with high density, good toughness, strength of the excellent characteristics of the product packaging to maintain the natural texture of bamboo, simple, elegant to Return to the comfort of nature.