Importantly, the combination of the translucent shell and a different colored insert  gives the box  a very pleasing and unique look. However, because the cover  is clear, its contents are clearly visible, thereby eliminating the need to remove the cover to view the jewelry article inside. This is advantageous for the display of the jewelry because the jewelry itself is protected from excessive handling, and thus it remains clean and pristine for a longer time then jewelry displayed in an open box.

Moreover, the jewelry itself is more secure from theft as compared to jewelry displayed in an open box because the latter can be easily removed and stolen. The jewelry displayed in the inventive clear box looks more attractive to customers because of its pristine nature and is more likely to be chosen for purchase by the customer than jewelry displayed in the traditional box whose cover has been removed. A further advantage of the invention is that because the shelf  and especially its web , are clear, they are not readily visible from the top, and therefore, the elements of the box cooperate to give the illusion that the jewelry article is floating in the box.