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what kind of high-end gift box design can cause consumer attention?

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  • Jimmy at
  • August 30, 2017

what kind of high-end gift box design can cause consumer attention?



High-end gift packaging packaging design to play the role of promotion, first of all to be able to attract the attention of consumers, because only the consumer attention to the goods have been possible to buy. Therefore, the packaging to use the novel and unique style, bright and colorful colors, beautiful and delicate patterns, the characteristics of the material so that packaging can be striking effect, so that consumers see a strong interest.
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Modeling strange, innovative to attract the attention of consumers. Such as the bottle shape, generally cylindrical, and some bottles using imitation modeling, designed into a complex anchor or human shape, in a group of cylindrical, rectangular box of the bottle, it will be very prominent, beautiful The
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Color beauty is the most likely to feel, and some market scholars even think that color is the first factor in the decision to sell, they found in the long-term market research, some color as a product packaging, the product will make a bad sales, Gray is one of them. They think that this is because the gray is difficult to make people heart, naturally difficult to produce the impulse to buy.

 

Patterns are combined with color. "Snow lotus" brand cashmere sweater carton packaging for the soft light green, the box has protruding white snow lotus pattern, exceptionally elegant, eye-catching. "Western Han Dynasty wine" outside the bottle with a red background with antique black pattern of the brand, the box of yellow grass on the background of the four Qiu Jin, dignified black seal "Western Han Dynasty wine", like an old man in the tell A long story, in a row of colorful bottles, its unique style is very compelling.

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In general, high-end gift box packaging pattern to set off the main brand logo, full display of the characteristics of brand marks, so that consumers from the phonetic and the overall packaging of the pattern can immediately identify a plant products, especially brand-name products and Brand-name shops, packaging, eye-catching trademark can immediately provoke the role of consumers.
 

Packaging material changes also aroused people's attention, Shandong exports of porcelain gifts, ingenuity with corn kernels made into a portable box to do packaging, both make full use of the rural surplus labor force, but also make a lot of local cheap materials into folk characteristics, Elegant texture of the packaging, compared to the general carton packaging more artistic. Sichuan famous "wrapped silk rabbit" food, the original red rectangular carton to do the packaging, and now with thin bamboo strips made of fine cylindrical containers, unique and beautiful, forming an unforgettable impression.

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