Brand packaging design should focus on the balance between market demand and social responsibility, the reduction, weight loss, recycling and degradation as the main goal of eco-friendly packaging to the concept of simple design to limit the packaging consumption, packaging design to achieve sustainable development.

In life, people are increasingly inseparable from the packaging, because all aspects of life are inseparable from the goods. Packaging plays a dual role of ontology and ancillary, is today's brand and commodity indispensable carrier.

Design and life has been more and more closely related, but people face the reality is into the industrial civilization of the errors, to packaging design, for example, suppliers, designers to greatly stimulate consumer spending for the ultimate goal , Some chasing high profits, high value-added phenomenon continue to appear, excessive packaging, false packaging, production of toxic and hazardous materials, packaging and other phenomena emerge in an endless stream of social, environmental, human cause great harm, this crisis can not but cause people's attention And reflection.

Simple design concept is not only conducive to the healthy development of commodity economy, but also the inevitable choice of sustainable development of human society.