For brand, retail packaging has an irreplaceable marketing role, because retail packaging is the last link between consumer and brand interaction before consumers make the purchase decision. Therefore, the design of the display content and effect of the front of retail packaging (main display surface) should be able to aggregate the three functions of brand promotion, marketing promotion and product advertisement.

Does a brand have enough personality to make a foothold in the market? Not necessarily! Because there is also a need to identify the most important feature information that a product wants to convey to consumers. So the packaging designer wants to think about, what is it if you want to make something special? Then, the main information that highlights the product's characteristics is placed in the most prominent position on the front, and the secondary information is arranged in the order below.

If the product's brand is the focus of the design, consider adding brand slogans next to the brand logo. But be aware that the use of a brand slogan is not a one day one, but a long-term one, because if you look for inspiration, it often leads to a design fracture. You can use shapes, colors, illustrations, and photographic images to reinforce the brand's focus. Most importantly, let consumers find the product quickly next time shopping.

For brand positioning, it is to clarify the core values of enterprises and their brands. When conducting brand positioning, do not underestimate the ability of consumers to understand today, and ask questions about the products repeatedly, such as: is this unique value proposition? What are the main product advantages? Is there a lifestyle optimization? Can it help consumers get access to convenience? For a new brand, or an older brand to make a product extension, packaging designers need to keep in mind that attracting consumers' attention is the most important goal.