No cover needs to be removed for the prospective customer to easily view the jewelry. It is also less likely that the jewelry will be physically handled since the inventive box itself allows the jewelry to be easily seen and displayed from all angles insofar as the jewelry is floating within the box.

In a traditional box, the jewelry rests on a solid surface and the back of the jewelry cannot be viewed unless the jewelry is removed from the box. The inventive box thus lessens the chance that theft of the jewelry will occur. The many advantages of the inventive box will be more fully described below.

Both the shelf and the cover are preferably made of a clear lightweight material, which may be a plastic material. As a result, the jewelry article stored in the box appears to be suspended in the box and can be seen easily and clearly through the cover. The structure of the box represents an improvement over the prior art and has many advantages. When placed on a display case or a counter top, the prospective customer can see the jewelry item immediately.