The jewelry box design positioning: the wedding dress for products

1982

Published by
Jimmy at
December 21, 2017

The importance of commodity packaging in modern marketing is becoming more and more important. "Packaging" has become the "first impression" of the goods into the eye of the consumer, which has become a decisive factor affecting the customer's purchase behavior. In a sense, positioning of the jewelry box design is actually the positioning of the product, the wedding dress for goods.

The positioning of the packaging modeling is the location of the shape design of the packaging, which belongs to the range of practical art. There are two main purposes: convenience and beauty. These two kinds of positioning can win the consumer's good feeling.

The jewelry box is a practical gift packaging which is equipped with the gifts and gifts of friends and relatives as the main purpose. It is an extension of the social needs of the packaging way. Jewelry box is the embodiment of our own mind, do the gift of love or love to buy goods, all exceptions must be one can reflect the effect of packaging, or romantic, or mysterious, or surprise or shock, when you open it slowly opens your heart's Secret Forest show he does not like to express your mind, this is the meaning of gift box.

Because the jewelry box is an extension of the social needs of the packaging mode. Therefore, it not only has the function of packaging, but also plays a part role to a certain extent. The beauty of jewelry box is directly proportional to the increase of commodity value, to a certain extent, it weakens the value of commodity. In order to highlight the value, more expensive and beautiful lining will be used to protect goods, such as silk, in order to highlight the value of the goods. In the circulation link no general packaging is so convenient, the value of jewelry is relatively high, the cost of circulation must be high, such as collision free, deformation free and so on. There is no doubt that it has super high influence to beautify the goods to attract customers.

According to the jewelry box packaging materials to: paper products, plastic products, metal, wood packaging and composite materials, general jewelry box with paper packaging, the China and traditional culture, we have a romantic, like this can be expressed in the heart of Zheng heavy affection. And advocating green packaging, paper is undoubtedly the most appropriate choice, production and processing of simple packaging waste recovery rate is also high.

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