When colour is the emotional content of the lenovo sublimation from specific things as abstract emotion and artistic conception, when it became a symbol of the universal, inertia will be to help people transfer emotion, human of this from the concrete to the abstract emotion transfer will form a huge color culture field. Picasso said that colors and forms are inseparable from our emotions. Color is the most expressive artistic language, it can cause consumers different feelings and associations, and produce different emotions.

For example, red color, warm color, high luminosity, hot, excited, enthusiastic, is the most active color. Red symbolizes celebration, luck, friendship and sincerity. Chinese folk marriage, the annual festival, greeting, congratulations, celebrations of the red things, such as red couplets, red double happiness, red lights, red candles, red firecrackers, red window flowers. Western countries also often use red roses as gifts to show love, friendship, sincerity and good intentions. Orange has warm, bright and warm features, orange and gold close, and have noble, dignified, rich sense; Yellow warm and neutral, with a simple and elegant, gentle and unworldly connotations.