With five thousand years of a long history of civilization in China, commercial prosperity; due to the papermaking and printing invention, product packaging is to be developed by leaps and bounds. Every festivals people gifts are preferred to buy packaging "decent" gift; festive blink of an eye that these beautiful and not a small gift box has become a "tasteless."

With the fierce competition in recent years, businesses in order to pursue profits, excessive packaging intensified, not only increase the burden on consumers, a large number of packaging waste to the environment also caused great pressure.

Excessive packaging of goods for gifts, and exquisite packaging appears to be valuable gifts, resulting in excessive packaging of goods by the masses. In life, too fine box has been commonplace, high-end products, the box is exaggerated.

Different grades of goods need different grades of packaging, and enterprises are facing the market is also hierarchical. The reason why more luxurious packaging has been there, because there is a market demand.