We discussed "What are the requirements for jewelry box design and development?", and "How to analyze jewelry box design and innovation from a marketing perspective?" in previous articles, which are all about jewelry packaging design. So, what are the morphological elements of jewelry packaging design?
The shape is the image that people feel, and form refers to the state or form of expression. The morphological elements in art plastics are point, line, surface, body, color, and texture. Art plastics do not pay much attention to the expression and calculation of the determination of various geometric elements but focus on the study of the visual effects of these elements. Packaging modeling requires both, in order to design aesthetic and practical packaging.
Among the basic elements of jewelry packaging design, the point is the most basic element and the starting point of other elements. In fact, the shape of many product packaging itself is a point. Points used in modeling design can take many forms, they can be a word or any form, and they can have size, area, shape, shade, virtual and real. Different sizes, shapes, and positions of dots will produce different visual perceptions and associations. This is the case with spherical or polyhedral spherical packaging containers, and the part of some product packaging shapes is also a point. Dots give people a feeling of being full, substantial, sporty, graceful, eye-catching, and lively, while angular dots give people a sense of solidity, rigor, stability, and fortitude. The point also has the function of focusing, and it is often easy to focus the attention of customers. Therefore, many designers like to use dots to shape.
A line is the extension and movement track of a point, which can be divided into straight lines, curves, wavy lines, polylines, horizontal lines, vertical lines, oblique lines, etc. Straight lines give people a feeling of strength, firmness, simplicity, integrity, firmness, toughness, and strength; curves give people a feeling of softness, mellowness, docility, smoothness, liveliness, plumpness, softness, and subtlety; corrugated lines give people ups and downs, cheerfulness, lightness, The feeling of liveliness and jumping; the broken line gives the feeling of repetition, circulation, and movement; the horizontal line gives the feeling of stability, stability, composure, tranquility and vastness; the vertical line gives the feeling of integrity, strength, stability, balance, upright, noble, solid, Majestic feeling; slashes give the feeling of flow, scattering, thrill, imbalance, instability, tension. The specific application form of lines can convey: thick lines are powerful, forward, and convex, thin lines are sharp and retreat and different lines have different degrees of support, transfer, and guidance so that lines can express richness. the connotation. Computer-generated lines in a variety of shades and shades
Surfaces are divided into two categories: flat and curved. The plane has square, rectangular, diamond, peach, circular, oval, parallelogram, triangular, etc.; the curved surface has convex, concave, twisted, and so on. The square surface gives people the feeling of being neat, upright, simple, stable, monotonous, and rigid; the rectangular surface gives the feeling of balance, stability, stretch, and solemnity; the diamond surface gives the feeling of sharpness, instability, dynamic and rotation; the trapezoidal surface gives the feeling of sharpness, instability, dynamic and rotation People feel stable, solemn, ascending and sublime. The inverted trapezoidal surface gives people a feeling of lightness, momentum, strength, and instability; the circular surface gives people a feeling of completeness, perfection, saturation, warmth, and unity; the oval surface gives people a feeling of completeness, perfection, saturation, warmth, and unity Sleek, smooth, beautiful, soft, dynamic and changing; the parallelogram surface gives people the feeling of inclination, weightlessness, dynamics and strength; the triangular surface gives people the feeling of stability, ascending, sublime and majestic; the convex surface gives people the feeling of advancing, The feeling of toughness, fullness, and strength: the concave surface gives people a feeling of humility, grievance, depression, and softness; the twisted surface gives people a feeling of liveliness, smoothness, lightness, extension, and rise. Surfaces are divided into size, shape, and shade, and they can be combined with blanks to form a "virtual surface". Special attention should be paid to the shape of the surface. Is it a circle? Is it a square? Is it a triangle? personality is strong. For example, the round face is like a woman, soft and complete; the square face is like a man, strong and stable; the equilateral triangle face is like a pyramid, monumental and eternal; the inverted triangle face is turbulent and contains instability. In addition to showing various common "surfaces", computers can also show different textures and textures of surfaces.
A solid is a space category that is directly composed of faces. In general, the personality characteristics of a solid are basically similar to the personality characteristics of the faces that make it up. But sometimes a solid is composed of multiple forms of faces, which complicates its individual character.
The concept of color involves a wide range, and it can usually be regarded as the color sensation caused by the stimulation of the optic nerve by visible light. The application of color in jewelry packaging modeling has two forms: one is a single-color application, and the other is a multi-color (ie pattern) application. Monochrome applications are often used as a means of expression for material qualities, commodity logos, etc. Multi-color application in the form of patterns (from traditional patterns to modern color composition) to express commodity marks, manufacturer marks, regional or national or national parks, as well as the value of commodities, social-psychological needs, aesthetic emotional effects, and other aspects. . Beautiful colors not only have decorative significance but also have a certain impact on people's psychology. Some colors make people feel warm, lively, and pleasing to the eye, and some colors make people feel stimulated, tired, indifferent, and bored. Color is an indispensable component of packaging modeling.
Texture refers to the surface texture of the packaging material. In the design of packaging containers, texture has aesthetic value, so how designers use packaging materials to beautify the appearance of product packaging has an important impact on the success of jewelry packaging design. Different packaging materials have different textures. The material texture of the crystal structure is smooth or rough, and the material texture of the fibrous structure is straight or horizontal, or patterned.