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How does a jewelry packaging box that is too big affect the brand?

  • 1559
  • Jimmy at
  • February 09, 2022
 

The jewelry packaging box is an important part of the jewelry sales process. In order to highlight the brand, product characteristics and create a "high-quality" product image for customers, the size of the jewelry packaging box is usually deliberately enlarged when customizing it. But the size of the box is too large for the brand has a negative impact.

 

        How does a jewelry packaging box that is too big affect the brand?  

 

The jewelry packaging box is too large and wastes material costs
A jewelry packaging box that is too large means that more packaging materials will be used. The increase in the cost of packaging materials means an increase in the cost of the product, and these costs will ultimately be paid by consumers. Waste of box space and wasted material cost is often considered overpackaging. In order to cause unnecessary waste, it is recommended to design a reasonable box size.

 

The jewelry packaging box is too big and wastes shipping costs
Whether it is after production or after the product is packaged, it will go through the process of transportation. In any case, a jewelry packaging box that is too large will take up a large part of the shipping space. The cost of transportation mainly depends on the space occupied by the goods and the weight of the goods. This also shows that the large packaging box directly affects the overall transportation cost. Especially for e-commerce brands, it is especially important, because the express fee incurred after the product is sold will directly affect the profit of the product. The higher the transportation cost, the lower the profit of the product.

 

How does a jewelry packaging box that is too big affect the brand?

 

The jewelry packaging box is too big and wastes storage costs
Most of the products in the market are pre-packaged products, which means that products are packaged in gift boxes before the sale. The larger the size of the jewelry packaging box, the more storage space it takes up. A jewelry packaging box that is too large will waste the overall storage cost of the product.

 

A jewelry packaging box that is too large does create a good first impression on customers. However, your product is too far from the customer's expectations, which will affect the customer's buying experience.

 

 

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