The most important role of jewelry packaging design is to have the most direct visual communication with consumers, and then consumer behavior. And good jewelry packaging design can promote the "return rate", and can let consumers clearly understand the brand's products. Regardless of whether it is a brand product or want to brand the product, it will attach great importance to the design and production of jewelry packaging design.

Nowadays, it is a brand era. If you want to establish a brand image and brand, so that consumers can leave a good visual impression on the brand of the company, no matter what kind of products the company sells, the brand represents fashion, represents superiority, and has no brand. They are all planning their own brands; companies with brands are planning how to make the brand quality and the best. The counter is an indispensable display of any brand product sales carrier, and the company must tailor the jewelry packaging design for its own products.

In the jewelry packaging design, various three-dimensional forms including the shape of the exhibition hall, the shape of the booth, and the form of the jewelry packaging design are indispensable in the jewelry display. The jewelry packaging design is the material basis for the realization of the design. One of them is also one of the factors that affect the display effect. On the one hand, they carry colors, images, texts, set off exhibits, effectively disseminate information content to the viewers, and try to arouse the viewer's resonance and attention. On the other hand, these three-dimensional forms must be different in order to capture the viewer's eyes and attract them to continue to visit. People's eyes are often attracted by the characteristics of individuality, spectacular, colorful, dynamic and so on.