jewelry packaging innovation direction

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Published by
Jimmy at
August 31, 2017

On the current market better quality jewelry packaging point of view, most of the color uniform, exquisite workmanship, size specifications have certain requirements, design style in line with the brand's cultural characteristics. For example, Tiffany packaging is a large area of blue at the end with white ribbon, this color to the brand to bring a fresh and pure feeling. And Cartier's classic red packaging brings more noble texture. These existing big brand packaging success stories accumulate the essence of the history of development so far, there must be worthy of our reference, but in the design of the development of such a fast today is also slightly less creative. 2012 Shanghai International Luxury Packaging Exhibition continues the theme of "environmental protection and innovation", but also shows the future trend of packaging design. Jewelry packaging design will pay more attention to the rational use of resources, materials, such as the degradation of recycling, the goal is to create sustainable. I think about the following innovative direction:

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(1) material use and bonding methods. First, once the recovery and degradation are taken into account, the natural material must be the best. Since ancient times, bamboo, paper and other materials in the hardworking wisdom of the Chinese people in the hands of the infinite possibilities for the packaging of the material to provide the most simple inspiration. The use of these ancient materials, in the design to join the contemporary characteristics of the traditional culture to undertake can also help. Of course, new environmentally friendly materials are also suitable for jewelry packaging, the use of such materials may be more prominent is the sense of the times and technology. In the way of joining, the most effort is the use of harmless glue, more ingenious or perhaps those who are about to lose the ancient way. These purely physical connections are always amazing in the wisdom of their ancestors, and more intimate than the simple bonding, more help to show the quality of the jewelry brand itself. The following are the same as the "

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(2) cultural connotation and emotional experience. Well-known jewelers are always willing to link the brand to the history and culture, in order to enhance the brand's value and attractiveness, for example, Van Cleef & Arpels "love" and "dream". At present there are many in the market with the theme of cultural characteristics of jewelry brands, such as Shin Kong's brand "SU element" main oriental style. Jewelry culture theme can also be reflected in the packaging, in order to achieve the purpose of a unified style, can enhance the brand's visual impression, more thoroughly convey its cultural connotation. Natural jade beads with a natural Reiki, so people in the purchase, gift, wearing jewelry, usually also to convey the good meaning of jewelry. Innovative packaging design can help promote the expression of this wonderful friendship, keep the life bit by bit of happiness. TV series always have to marry the ring hidden in the cake or ice cream in the plot, why not design cake ring box, metaphor hidden in the sweet marriage. Fashion magazine advertising big love will love the natural gem back to the natural environment to shoot, why not jewelry packaging design more natural breath some, so that people have more opportunities to experience the natural beauty. The following are the same as the "
(3) the function of the sustainable expansion. Traditional jewelry packaging are independent small box-like, usually a molding, can no longer change the pattern, increased the difficulty of re-use. In order to increase its usefulness and reusability, it may be possible to try a modular combination of jewelry boxes, like Lego blocks, as a combination of basic modules. This kind of small box can exist independently, but also by the consumer DIY into a larger jewelry box, so that both easy to carry, and easy to collect, but also increase the hands-on experience fun. In the details, you can also carefully design some to solve some common problems, such as fine chain easy knot, can do hanging structure or spiral segment to prevent chain entanglement. The following are the same as the "

With the development of the economy, people's quality of life, consumer jewelry design requirements will gradually extend to the needs of jewelry packaging, the current jewelry packaging in the many problems, designers need to carefully observe the market situation And the actual use of the situation, to seize the practical, environmentally friendly key to the jewelry packaging to make sustainable innovation and improvement.

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