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The various functions of packaging are divided into primary, secondary and tertiary functions. In contrast with the primary functions, which primarily concern the technical nature of the packaging, secondary functions relate to communications.
Important functions of packaging are given below: (i) Product Identification: Packaging serves as an identification of the product. A product is packed in special sized, coloured and shaped container for keeping its difference from the products
With five thousand years of a long history of civilization in China, commercial prosperity; due to the papermaking and printing invention, product packaging is to be developed by leaps and bounds.
Along with determination of standard, level and branding of products, packaging also has important role in marketing. Products should be well packed to carry them safely to the customers and consumers. Packaging and packing are the activities related
Packaging is one of the most important functions in marketing, The task of keeping any product in container, carton, or wrapping in, binding with, or keeping in boxes etc. for freshness and protection of products is called packing. But packaging does
