Designers should first recognize the high-end design of the gift, so that the best-selling business is not the only purpose, while establishing a personality and influence of the brand is a long-term goal. Only the brand in the minds of consumers with a brand-like memory, consumers can become a brand of loyal fans.

Designers understand the connotation of the gift packaging is far from the text of the terms can be interpreted, the designer into the creative stage, often in a way beyond the ordinary people's mood and emotion, with its unique professional sensitive to special needs to package the specific products , Find it fit with the consumer, for it in the gift channel and win a product war to shape a new life for the special population, which is the designer's gift packaging.

Packaging design presents a variety of functions, one is the product itself needs, the second is the enterprise through the packaging to achieve the purpose of selling products, consumer aesthetic requirements and product use needs to be met, the enterprise product sales and corporate image to be achieved. Between the two, theoretically, they are united and indispensable.