The quality of the product is not a key factor in the sale of the product, in the packaging design, consumers through the experience of packaging every detail, including visual and tactile perception, cognition, identity, a direct impact on consumer product quality judgments, and This judgment will have a negative effect on the brand, or become a loyal customer of the brand, or dislike the brand or other brands of the brand.

Consumer recognition and purchase is the biggest reward for gift packaging design. Want to achieve this goal, designers need to take full account of business, marketing, art, psychological and other factors, starting from the actual needs of consumers, so that the packaging of goods design and acceptance of more and more consumers.

Although many consumers are more emotional, but out of the crisis management point of view, try to avoid the brand products have a negative effect of the link. If consumers are more emotional, then these groups do not want to listen to other explanations and informations, this time with the domestic culture of the time, and it is difficult through online and offline channels and effective communication with consumers, we hope Can use the contradiction between cost and profit to do high-end gift packaging design.