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1.Blogger Outreach One of the most difficult parts of starting a new business is promoting a product when you don’t have an audience. If you don’t have your own community built up, you either have to pay to drive traffic to your website, or tap into someone else’s audience until you have your own. Blogger outreach is a great way to build prestige around your product and get it in front of interested shoppers. Ask authoritative bloggers to feature or review your product. If they have an engaged audience that trusts their opinion, it could drive a lot of traffic and sales. 2.Reddit Ads While most businesses don’t use Reddit ads, they can be quite effective. In fact, sometimes the least used advertising networks are the most profitable because the cost is lower, and there is more opportunity to stand out. Try advertising on Reddit to promote your product. You can create a sponsored post in subreddits related to your business. Use it to talk about your product and offer a discount. The key is to make sure it blends in with the other posts on the subreddit. 
If your business is online, you don’t have to open a retail store to get the benefits of selling in person. You can run a pop-up shop instead. Chances are there’s an unused space in your city that would love to have you come in for a week—or even just a weekend—and set up shop. Running a pop-up shop will help you create exclusivity around some of your products, get covered in local media, take advantage of seasonal shopping, unload old inventory, and chat with your customers in person to learn more about them. 4.Blog Blogging is a great way to promote your store. Done well, blogging can be an effective way to drive traffic and promote the lifestyle around your products. In fact, one study by Hubspot found that the more you blog, the more traffic your website gets. Use your own blog to drive traffic and promote your products. When done effectively, blogging drives search engine traffic, attracts customers, and captures the attention of the media and high-profile bloggers who could write about you. 
Instagram has over 400 million active users and its visual focus is perfect for promoting products. Half of those users are on Instagram every day. Any brand would do well to share their products on this network. There are several ways to use Instagram to promote your store. You can share captivating images of your products, share a stop motion video of one of your products in action, run a contest, or reach out to influential Instagram accounts and ask them to share your product. 6.YouTube In 2014, YouTube became the second largest search engine, behind Google. What’s more, YouTube videos can also rank in traditional search engines like Google. This presents a huge traffic opportunity. You don’t need to create a viral video to get results on YouTube. You can still promote your products with interesting or helpful videos. Many people may already be looking for your products or brand on YouTube. By creating a branded channel, with your own videos, you can control the narrative. 7.Vine Although Vine isn’t as trendy as it used to be, it’s still a well-used platform. As of August 2015, there were over 200 million active users. This unique platform lets smartphone owners create and view six-second videos. There are still plenty of opportunities for brands to promote their products here. One way to do this is to create your own videos showing off your product, running a contest, or otherwise engaging consumers. Another is to reach out to popular Vine users and see if they’ll promote your product. 
Contests are an easy and affordable way to get your brand in front of a lot of people. By giving away your product, you can make sure your contest gets in front of the right kind of people: potential customers. However, many contests fail. There are a few key mistakes to avoid when running a contest to promote your business. Make sure the platform, the timing, the messaging, and the steps people have to take to enter your contest are well thought out. |
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