How to promote your product

1565

Published by
Jimmy at
August 30, 2017

1.Pinterest
Pinterest is the place to be if you want to buy or sell products online. 93% of active pinners say they use Pinterest to plan purchases. Not surprisingly, many people use Pinterest to build wish lists. This makes it a great place to promote products—especially well-designed products that photograph well.
What’s even better is that pins tend to stick around for a long time. It’s not uncommon for pins to get viewed for months after they’re posted. Optimize your pins by posting when more people are online, using the right keywords, and using captivating images. You can even run contests to extend your reach. Make sure you enable Rich Pins to have additional product information included.

2.Pinterest Buyable Pins
If you run a Shopify store in the United States, you can take your Pinterest marketing to the next level by enabling Buyable Pins. This option makes it easier for Pinners to buy products they see on Pinterest while helping merchants sell more.
If you meet the eligibility requirements, you can enable Buyable Pins by adding the Pinterest Channel to your Shopify store. Once set up, all your product pins will include a buy button—no matter who pins it.

3.Facebook Custom Audiences
Billions of people are on Facebook, and as an advertising platform, it offers very targeted options for running paid ads. One is these options is Facebook Custom Audience.
With Facebook Custom Audiences, you can advertise to your website visitors or email subscribers. These ads tend to be very effective because you know more about who you’re targeting and can tailor your ad accordingly.

4.Facebook Shop Section
You can take your Facebook marketing a step further by adding a Facebook Shop Section to your Facebook page. This option makes it easier for people who discover your products on Facebook to buy them.
If you have a Shopify store, add Facebook as a sales channel. You’ll be able to create your own Shop Section on your Facebook page where fans can learn about your products, look at pictures, and click the buy button to make a purchase.

5.Twitter Buy Button
Much like the Facebook Shop Section and Buyable Pins, the Twitter Buy Button makes it easy for Twitter users to buy products they discover on the platform. Once enabled, any product listed in your store will include a Buy Button when it’s shared on Twitter—even if it was shared in the past.
Currently, the Twitter Buy Button is only available to merchants and shoppers in the United States. If you’re an eligible Shopify merchant, you can add the Twitter Channel to your store to enable the Buy Button.

6.Uncrate
Uncrate is a product curation website with a massive, loyal following. The people who frequent Uncrate don’t just like looking at cool products, they like to buy them too. Getting your product featured on Uncrate can drive significant sales and lead to other press opportunities down the road.
Getting featured on Uncrate isn’t easy. There’s no formal process, but one thing is certain: your product has to be cool to make the cut. Some companies get discovered by Uncrate, but others have had success after contacting the company to tell them about their product, or even sending them a sample.

7.Referral Marketing
Referral marketing, also known as word of mouth marketing, is one of the oldest marketing methods around. Referral marketing is all about getting other people to talk about your product in a way that will drive awareness and sales.
These days you can use the web to drive even more referral marketing. Not only does it allow you to reach more people, the web makes it easier for other people to share your content—and for you to track its impact.