Jewelry packaging design needs to consider the factors

1682

Published by
Jimmy at
August 31, 2017

Jewelry as a fashion jewelry, by the vast number of consumers love. In order to attract more consumers, not only in the quality of jewelry, creativity, design attention, while the jewelry box jewelry as a fashion jewelry, by the vast number of consumers love. In order to attract more consumers, not only in the jewelry quality, creativity, design attention, while the jewelry box design also attaches great importance. That jewelry packaging design needs to consider what factors to promote sales, today from the following aspects to explain to you.

1, jewelry box design to "product" as the basis, combined with the characteristics of its own jewelry, according to its size, shape, material, style, grade, style, content and other factors to determine the form of packaging. Shaping the brand's personality and temperament, fully embodies the product attributes.
2, jewelry packaging design should be "market" as the guide, in the design of the idea before the need for relevant market research, fully understand the market situation, from the market feedback information to get the freshest design concept, reasonable positioning, to avoid Designers blindly pursue the concept of personal differences caused by the market.
3, jewelry packaging design should be "consumer" as the center, designed to promote the purchase of consumers, therefore, must take full account of the needs of different consumer groups, to study their psychological, based on market research, Sexual design. Packaging style and emotional expression must meet the target group of age, level, aesthetic taste, and thus resonate with them.
4, jewelry box design to "material" as the main point, choose to be able to fully protect the goods. The choice of packaging material not only to take into account the packaging of the shape and color and other issues, but also to solve the structure, materials, costs, technology and other issues. Especially jewelry, their value is relatively expensive, and very vulnerable to damage, therefore, the packaging of the functional requirements are relatively high, good material and structure to maximize the physical and chemical damage to avoid the jewelry Better storage and protection. In addition, the jewelry of small size, different shapes, so the packaging should fully consider the integration of products, storage and transportation, to prevent jewelry fall, lost, but also easy to carry, easy to open.
Jewelry box design needs to consider factors, aesthetics, functionality can be said to be indispensable, are worth the attention of enterprises.