Packaging design development to the present, has been able to carry a multi-level demands, material rich era more concerned about the future, spiritual, long-term value. When the packaging has to meet the role of protection of goods, how to solve the use of finished packaging has become a new issue. When the packaging has completed the stage of the display of goods, how to build a brand through the packaging design has become a new focus. When the packaging has been enough to facilitate people's lives, how to make people get more fun and inspiration has become a new beginning.

Industrial civilization to human problems is more and more environmental problems, packaging waste generated by the destruction of the environment is one of the important reasons, harmful waste on the environment caused by serious harm has affected all aspects of people's lives, Even a direct threat to the survival of the earth, this is not alarmist. To establish the concept of appropriate packaging design, it is better to expand the connotation of packaging, packaging design to find the essence. Eco-environmental protection is undoubtedly the development trend of globalization. World Packaging Organization will be green as the primary criteria for evaluation of packaging design. Many developed countries through the development of regulations to limit the excessive production of packaging.

This can be used to understand that packaging design should focus on the balance between social needs and environmental protection, the reduction, weight loss, recycling and degradation as the main goal of eco-friendly packaging to the concept of simple design to limit the packaging consumption, so as to achieve Brand packaging design sustainable development.