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Gift packaging is a link of emotional communication

  • 1618
  • Jimmy at
  • August 30, 2017

Gift itself is teaser, gift wrapping is often a messenger of teaser, is a link of emotional communication. So gift packaging can not be ignored mood. Emotions can be in the packaging of color, text, graphics can be reflected in the packaging can also be expressed on the shape. Such as a heart-shaped, warm delivery, romantic; a cartoon animal-shaped, passing cheerful, pleasant; there are antique modeling, transmission simple, nostalgic, and so on. To emotional people, is a modern gift packaging design strategy.

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People's gifts are often associated with "luxury", "exquisite", "style" and other words, because the gift packaging in its material, structure, decoration and production process is clearly more elegant than any other packaging. However, the modern society by the impact of environmental protection and energy crisis in the modern gift packaging design, production and use of materials, the designer in considering whether it is appropriate to reflect the "ritual" under the premise of the state, must also be eco-friendly and conservation Energy considerations. And can no longer blindly pursue gorgeous, extravagant over-packaging, which also brings modern gift packaging new design style.

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In short, gift packaging, whether it is elegant, simple and fresh, simple and neat, or childlike, graceful, mature and stable in the consumer can find a friend. No matter what kind of packaging style, the key is whether the designer gives it thought and soul, whether through graphics, color, writing and other design elements to convey design ideas, to achieve accurate positioning, the effective realization of economic value, only to meet the requirements of the gift packaging Only to adapt to the needs of the market.

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