Who said that the Chinese packaging box factory has no professional responsibility

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Published by
Jimmy at
January 10, 2018

Who said that the Chinese packaging box factory has no professional responsibility, BoYang Packing spent 15 years focusing on doing one thing "high-end packaging". The reason why the commodity needs packaging box is that the packaging box plays a certain protective role to the merchandise, and it will not be damaged or transported safely in the process of circulation, it will be used as a protection commodity. The concept of customizing the high-end packaging box has been circulated in the industry.

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With the continuous development and improvement of China's market economy, consumers have become increasingly mature and rational market, gradually revealing the characteristics of "buyer's market", which not only increased the difficulty of product marketing, but also to meet the challenges of hitherto unknown design packaging product packaging box, driven to grasp public consumer psychology at a more scientific, a higher level of development.

The packaging box has become the main behavior of the market in the actual business activities, and inevitably has a close relationship with the psychological activities of the consumers. As a packaging box designer, if they do not understand the psychology of consumption, it will be blind. How to arouse consumers' attention and how to further stimulate their interest and induce them to take the final purchase behavior, all of which must involve the knowledge of consumer psychology. Therefore, the study of consumer psychology and change is an important part of the package design. Only by mastering and applying the law of consumption psychology can the quality of design be improved effectively, while the added value of goods is increased, and the efficiency of sales can be improved.

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If a commodity has a good sales performance, it must be tested by the market. In the entire marketing process, the packaging box plays a very important role. It communicates with consumers with its own unique image language to influence consumers' first sentiment. When consumers first see it, they are interested in the products they pack. It can not only promote the successful sale of goods, but also cause failure. The unattractive gift box will let the consumer pass through.