The three problems to be noticed in innovative jewelry packaging design

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Published by
Jimmy at
October 27, 2017

Innovation is strong impetus of social development, is also the important driving force for development and growth of enterprises, with the sustainable development of China's economy, jewelry packaging for consumers in cast, and the new understanding of the brand, relationship with jewelry packaging design of advancing with The Times, innovation is the soul of jewelry packaging design, but also the core of enterprise survival and development. However, we should also pay attention to the problems of innovative jewelry packaging design.

1. jewelry packaging design should first emphasize market research

To be personalized jewelry packaging design, first must grasp the consumers' psychology, strive for consistent and the personality of consumer psychology, packaging and jewelry on the emotional appeal of coordination, make consumers to some imagery to go up and meet the characteristics of jewelry. Careful consideration of every detail reflects a brand personality, an attitude and even a belief.

2. jewelry packaging design must enhance personalized visual impact

Personalized jewelry packaging design should use color to make visual impact skillfully. According to a survey by psychologists, people have a memory of the brand, with 83% relying on visual cues, and 3% relying on touch. Color plays a particularly important role in packaging design. Because different color can cause people different visual reflection, thereby arouse different psychological activity.

3. jewelry packaging design should also have environmental awareness

The 21st century is a century of "green", and the environmental protection consciousness is deeply rooted in people's hearts. Creating jewelry packaging design for environmental protection and human health is the goal of consumers and designers today. So jewelry packaging designers in the pursuit of the interests of the design concept and marketing should be guided by social groups interests at the same time, give full consideration to the social cost and social responsibility, more want to consider the pros and cons of environmental protection special worthy of reflection is now a lot of goods have excessive packaging. Excessive packaging refers to packaging functions and products with excess value. The excessive packaging of enterprises not only increases the burden of consumers, wastes valuable packaging resources, aggravates the deterioration of the ecological environment and increases the burden of disposal disposal.

In conclusion, jewelry packaging design and innovation should be clear communication information, performance quality, unique outstanding performance market positioning and stimulate the senses, and contain rich design culture. Creative jewelry packaging design should be appropriate, the realization of the perfect creation intention, reflect the characteristics of The Times given design culture and national style, contains the essence of enterprise and product characteristics, let people admit defeat, and can cause the resonance of the consumers in a flash. Attention to the problem of innovative jewelry packaging design is more valuable for innovative jewelry packaging design.