Shenzhen jewelry packaging market interpretation

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Published by
Jimmy at
October 28, 2017

Jewelry packaging industry has formed a preliminary scale, shenzhen alone has gathered a number of manufacturers, jewelry packaging can be seen everywhere in shenzhen trader, often a building in addition to the jewelry company's jewelry packaging company. Single number, now there are a lot of companies, web sites in the business of jewelry packaging, but from the point of development, also appears extremely mature, mainly for varieties of a single, backward design, a series of problems such as lack of industry standards.

Although the new material and new technology provide a new space for jewelry packaging design, such as resin, PVC, PU, PU imitation leather, all kinds of new paper (leather paper, wood grain paper, etc.) are used in. But, throughout to circulate on the market of jewelry packaging products, design reflected problems such as lack of visual impact, lack of form and function diversity, imitate each other serious or prominent. There are two main reasons for this situation:

1. Modern jewelry industry generally starts late

The demand for jewelry has long been at a maintenance level. Since jewelry is a luxury item, it is only possible to have a large market when the economy is developing rapidly and people are living relatively well. In the past more than ten years, China's jewelry industry has begun to show vitality, reform and opening-up drive labor, and the market in the south is more active than the north.

From time to time, the modern jewelry industry is very young, the whole start is late, and the corresponding products have not attracted the attention of the industry. In addition, due to the uniqueness of the jewelry itself, it from the arts and crafts to the transformation of modern design is not complete, is conditioned by the traditional processing way, a lot of link still needs to be done by hand, too much reliance on labour-intensive production has led to the design of modern jewelry and industry level is low.

2. Small industry

Circulate on the market at present jewelry packaging in general can be divided into jewelry box, soft bag, card, tray, props, jewelry tag, they are mainly from small packaging company, due to the small scale, lack of funds, in the design of the input is short. Jewelry packaging and gift packaging for a long time with together, sometimes replace each other, some jewelry packaging plant directly from gift packaging plant transformation, some is in main gift packaging and do jewelry packaging, lack of norms and standards in the industry.

With the modernization of jewelry and jewelry, more and more attention has been paid to the design elements of jewelry. As the shenzhen of China's design capital, it has been outstanding in this field. Jewelry packaging design is also important.