Packaging a jewelry for market is something that needs to be anticipated. Don’t wait until your jewelry is ready to be shipped to realize that you don’t have the proper packaging for sending it safely and at a reasonable cost. Packaging can also influence the product itself (shape, weight, solidity), so think about it early.

The 4 rules of jewelry packaging:

1. low cost
2. protective
3. attractive: your packaging is your first impression. You don’t want to miss it.
4. regulations compliant

Before going more in-depth into the magical world of packaging… Let’s play a little game:

Which one of these two packagings do you prefer?

Most people prefer the one on the left.

The name of the jewelry and the logo appear in big and look great. The box on the left seems to protect the product much more than the one on the right. The color is also much more noticeable. It gives you the feeling that it’s happy time – you finally got your happiness! – while the one on the right is very neutral and makes you think the jewelry is pretty cheap.

This simple example shows you that jewelry packaging matters. It’s your client’s first impression and it might influence their general appreciation of your company. Many users love to share unboxing videos on YouTube. Yes, your product packaging should be THAT exciting.

Think outside of the box… Beautiful packaging ideas for your open jewelry products!