9 innovative ideas of jewelry packaging design

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Published by
Jimmy at
November 20, 2017

Peter chuanke, a famous twentieth-century business thinker, believes that business has two functions - marketing and innovation. This article is the fusion of these two ideas. In essence, jewelry packaging design is a marketing tool that is the last marketing message your client sees before buying your product. If your product is sold in retail stores, the jewelry packaging design will be a major factor in measuring your product's success.

To make your product stand out among hundreds of other products, you have to design it differently. Take a look at what your competitors are doing while ensuring that your design is unique. Innovative jewelry packaging will make your product stand out, help you shape your brand and humanize your product. Whether you like it or not, people often first judge your product by packing it in jewelry.

So, how can you make your jewelry packaging design non-conventional? You can spend thousands of dollars getting ideas from jewelry packaging and design companies, or you can think of it yourself. Here are ten ideas that can stimulate your thinking and help you come up with innovative jewelry packages.

1. Design reusable jewelry packaging

The market for small drinks has matured and competition is fierce. If you think there's nothing new here, you're wrong. A company has introduced special jewelry packaging. The product itself is special - tea with pomegranate juice. Jewelry packaging is more noteworthy: the drink is contained in a commonly used strip of glass, with a lid and a thermal contraction label, which reads: remove the label and leave the bottle. The product is about $2.79 a bottle, which isn't expensive for bottled tea, but you can get a free glass bottle that doesn't have to worry about recycling.

Add a little decoration to the jewelry package

Sometimes your jewelry is very standardized, and a little embellishment can make it different. The jewelry is packaged in a standard size jar and is also a standard color label. What makes it different from a mass of products is its paper and a golden ring on the lid. It's like grandma's jewelry, so it's hard to keep an eye on it when you walk across the aisle.

3. Put jewelry packaging design first

Many people think that products should be put first, jewelry packaging in second place. But a company is the opposite. They focused on the design of jewelry packaging from the beginning - they wanted to design a beautiful jewelry package that you didn't have to hide. They have designed a range of quality cleaning products and jewelry packages that can be laid out in the kitchen or in the bathroom. These products stand out in the supermarket.

4. The jewelry packaging design is interesting

Interesting jewelry is not just a child's patent, but adults also love interesting things. The mainstream design style that occupies the child product jewelry package, such as bright color, different general shape, can be used in the jewelry packaging design of adult product, only refined more can. First of all, the industry that integrates the "fun" element in the design of jewelry packaging is the wine industry. You can find a lot of wine bottles with horses, penguins, kangaroos, frogs, swans and so on. You don't need to have a penguin bottle, just a penguin on it is enough to make it stand out.

5. Dazzle the colors of the product

Use bright colors on a multi-layer candle and let the color shine through the transparent glass. The label on the surface of the bottle is white, which highlights the color of the candle in the bottle. So they can be easily distinguished from other similar products in supermarket candles.

6. Double-sided printing -- extend your label

If your product is transparent liquid, in a transparent bottle, there is a way to give you more jewelry packaging design space, and the cost is very low. I mean you can print something on the back of the label. Of course, regular information can't be put on the back of the label, but it can print something like a debate, a story about a company, or better use of the product's recommendations. This is a very simple way to give your customers more information without ruining the image of the jewelry package.

Try metal appearance

Many labels are printed on white or transparent materials, but you also have many other options. One option to consider is the use of metal foil as a label, or jewelry packaging. Well designed, the metal looks much better than white, and it's not much more expensive.

8. Design jewelry packaging for customers' characteristics

Unilever's line of products has a very clear positioning -- young people between the ages of 18 and 35. So their jewelry packaging design focuses on attracting these people. The jeweled bottle is a thick, black plastic container with rugged exterior that is popular with these young people and is as easy to use as a lube.

9. Integrated two jewelry packaging design concepts

Another competitive industry is the beer industry, where big manufacturers try to compete.