Tips for Packaging Jewelry When Selling Online

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Published by
Jimmy at
August 30, 2017

When selling your jewelry on-line, the way you package your jewelry after you make a sale can be a crucial step in the process. Not only is it important to package your jewelry safely and securely so that it gets there in good shape for your customer, you also need to realize that packaging also provides opportunities for branding and customer loyalty.

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Here are a few tips to consider as you develop the right packaging strategy for your on-line jewelry sales.

The term "branding" refers to the idea of creating an image in your customer's mind about who you are and what your product consist of as well. If you are selling a particular type of jewelry, then you may want to be known for that type of jewelry. For example, maybe you want to specialize in wire wrapped jewelry or metal clay charms and pendants. The way you present yourself will help you develop a brand, and eventually, you will be known for that by the customer.

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Once you have considered the creative side of packaging, remember that the number one issue you want to deal with is to ensure your product is delivered securely and safely so that it is not damaged during the shipping process. Number one on your list is to make sure you have a bubble mailer large enough for your product. Once you have that, assemble all your items together, and consider using extra packaging such as tissue or more bubble wrap depending on the nature of your jewelry. Obviously, a string of lampwork beads is going to need more packaging material around it than a metal charm.

Most of what I send out is very light and small, so I put components into small zip lock bags, then into the organza bag, and I also use the receipt mailed to me from Etsy, fold it up, and put the organza bag on top of it before wrapping it all in tissue paper. So my items is secured before it even goes into the bubble mailer, and I have also made sure the customer has a copy of the receipt.

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When your customer opens her package of jewelry goodies, you have her attention, so this is a good time to encourage future sales as well as work on customer loyalty so that she will want to buy from you again in the future. A few ways to do that includes "swag," which I mentioned earlier. This doesn't have to be anything huge, just a little extra "thank you" item. Try to make it something the person might actually use or something related to the item. For example, if you sell jewelry making supplies, a few extra beads is a perfect swag.

Another way to help with repeat sales it to help your customer find you again easily. A business card with your name and URL of your store slipped into the package before it's mailed off is a perfect way (and also inexpensive way) to point your customer back to your store.