Packaging is the product of human civilization, commodity economy is the result of continuous development, the connotation and function of packaging are constantly enriched and developed. From the history of the development of packaging is not difficult to see that the packaging is not only the product itself, but also the bridge between producers and users, is the relationship between the physical and chemical performance, but also pass between the producers, The emotional exchange.

Packaging should be designed for different products and industry models in order to better play its due role and function. China's jewelry culture has a long history, jewelry for the ancient people is the identity, status and wealth of the symbol, it is the spirit of the ancients moral realm. China's ancient jewelry packaging in various forms, beautifully decorated gorgeous, a good reflection of the value of jewelry, and to some extent have their own cultural value. China's modern jewelry industry developed more developed countries behind a lot of domestic consumers are increasingly interested in jewelry, but China's jewelry industry is still facing many problems, weak design, lack of individuality, lack of emotional experience of jewelry and so on.

For most of our ordinary consumers, emphasizing the personalized jewelry customization is different from ordinary commercial jewelry preferences. In recent years the development of digital network technology, but also for the personalized jewelry custom business model opened a new direction. China's jewelry packaging started very late, and now there are many problems. Jewelry personalized custom trends, the packaging made a more personalized requirements. Therefore, the jewelry packaging exclusive, emotional and situational even more important, and the combination of digital network marketing model has become a plastic point. In order to meet the characteristics of personalized custom jewelry and business model, need to break the long-term jewelry packaging of the thinking, with new ideas to face this problem.