Home Parties
A newly launched jewelry line can benefit from home parties, which give the designer an opportunity to speak directly with customers about the creations and to solicit feedback. Contact family, friends and colleagues to see if they'd like to host parties at their homes. Pack up your jewelry pieces, travel to homes to present your jewelry and generate sales. Collect email addresses from people who purchase your pieces, and from those who want additional information, so that you can begin to build your email list., Keep the momentum of your home parties going by encouraging party attendees to host parties of their own. Offer party host incentives, such as free jewelry or discounts on their purchases.
Website
A website allows jewelry designers to introduce their brands, display their products and offer customers from around the world the opportunity to purchase their products. Beyond your own website, you can feature your pieces at web stores that specialize in promoting handmade businesses.
Trade Shows
Trade shows give jewelry makers the opportunity to showcase their pieces to stores who may want to carry their pieces. If your focus is selling your creations to stores, this is a viable option for your business, as it can help you promote your brand to various buyers.
Business Partners
Jewelry designers can expand their networks and clientele by partnering with business who offer complementary products or services, or with those who target similar markets as them, but are not competition. If you make high-end or special occasion pieces, you might connect with a clothing boutique or bridal show. If you specialize in jewelry for children, you can connect with a local shop that offers personalized baby products or a baby shower planning business.
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