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We want to share some irresistible ways you can show off your bling. We know your passion is creating beautiful jewelry. Packaging is probably the last thing you want to worry about. But these simple ideas can help you make a lasting impression. Packaging is like a blank canvas. You can start with something simple. Add a few extra touches and accents and voilà! You have a package that is bursting with personality. This special attention to your packaging can make the difference in getting a one-time customer and repeat business. Whether you sell jewelry online or at the local craft fair, we have some packaging ideas from our customers that will help you organize your products, display them beautifully, and create gift-ready memories. We have organized them into those primarily selling in bulk/online, those looking to sell into retail, and those that want to do gift-ready packaging. Ok, here we go... To Get and Stay Organized Jewelry making often involved managing many small pieces – beads, wiring, hooks, charms. So many jewels and so little time… Plastic bags can help you organize materials and your finished pieces. They can also serve as a take-home bag for your customers or used for shipping. Who knew that these little plastic bags could be so useful? Two great options for jewelry makers are either zipper bags or flap seal bags. “What’s so great about them, they’re just bags?” …you might say. Well, for starters they’re resealable. That’s right. You can open them and seal many, many times. Most zipper bags used in bulk jewelry packaging are made of polyethylene (PE) material. This thinner, flexible plastic works well for packaging bulk, lightweight items. Flap seal bags are made from a type of polypropylene (PP) and are more clear than PE bags. Flap seal bags also feature a self-adhesive on the flap and you can adjust the length of the bag to fit a specific piece of jewelry. The clear visibility of these bags makes it easier to organize materials and products for your customers. For Your Customers They’re just plastic, but these cute, little bags can make a memorable take-home package for your customers. If you like to display your jewelry in the open-air, these bags are especially useful. Once a customer has decided on a piece, you can easily slip this product into one of these bags. We have also seen our customers double bag their jewelry to separate and protect charms or featured settings from the chain. The inner “charm bag” is smaller and fits into the outer bag that serves as a protective shell for the entire piece. This prevents silver or gold from tarnishing, and adds further protection during shipping. Try adding a little extra note or material to help your customer feel like a pampered guest. Selling into Retail There is something about dangling, sparkling objects that people can’t resist, which is why hanging packaging works so well for the retail setting. We have seen customers use bags, pouches, and boxes when it comes to hanging packaging. and can be used for bulk supplies or finished pieces. Hanging Zippers Nothing is worse than spilled beads all over the floor, right? Hanging Zipper Bags are easy to manage. They vary in thickness, material, and style. Hanging Zipper Bags come in PE and PP (that’s polyethylene and polypropylene for those that need a quick refresher). These are thin, flexible plastic bags that come with a hang hole to allow you to showcase your jewelry on point of purchase displays. You can get the hang hole in a round or euro style, so choose what looks best with your product and works with your retailers. Like the bulk PE zippers, the PE Hanging Bags get the job done, but PP bags offer far more clarity. Use PP if you plan to include a card with a graphic on it. It is clearer and will let that show through. PE is good to save a few cents and works well with graphics on the outside of the packaging. It really comes down to your budget and packaging style. Both are reasonably priced. This style of bag is optimal for jewelry packaging because it is crystal clear, the clearest in the industry. It also has reinforced, laminated seams to prevent tearing and loads from the top or bottom. Get a top-loading bag so your tiny beads won’t spill out as they might with a bottom-loading bag. A resealable adhesive strip comes on the bag flap, great if you want customers to only use some of your product at a given time (e.g., beads) or if you want them to be able to handle the product before buying. Even though these bags are lightweight, these bags are strong enough for weighty pieces such as brooches and large-size stones. |
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