From the point view of current market's high quality jewelry packaging, most of jewelry packaging have special requirement for color uniform, exquisite workmanship, size specifications,design style in line with the brand's cultural characteristics. For example, Tiffany's packaging have a large area of blue color and at the end plus a white ribbon, for Tiffany brand this color bring a fresh and pure feeling. And Cartier's classic red packaging brings more noble texture. These existing big brand 's successfull packaging stories accumulate the essence of the history of development so far, there must be worthy of our reference, but in the fast development of the packaging design , it seems slightly less creative. 2012 Shanghai International Luxury Packaging Exhibition continues the theme of "environmental protection and innovation", but also shows the future trend of packaging design. Jewelry packaging design will pay more attention to the rational use of resources, materials, such as the degradation of recycling, the goal is to create sustainable. I think about the following innovative direction:

1.Material use and bonding method. First, once the recovery and degradation are taken into account, the natural material must be the best. Since ancient times, bamboo, paper and other materials in the hardworking wisdom of the Chinese people in the hands of the infinite possibilities for the packaging of the material to provide the most simple inspiration. The use of these ancient materials, to join the contemporary characteristics of the traditional culture to undertake can also help for design. Of course, new environmentally friendly materials are also suitable for jewelry packaging, the use of such materials may be more prominent is the sense of the times and technology. In the way of joining, the most effort is the use of harmless glue, more ingenious or perhaps those who are about to lose the ancient way. These purely physical connections are always amazing in the wisdom of their ancestors, and more intimate than the simple bonding, more help to show the quality of the jewelry brand itself.

2.cultural connotation and emotional experience. Well-known jewelers are always willing to link the brand to the history and culture in order to enhance the value and attractiveness of the brand, for example, Van Cleef & Arpels 's "love" & "dream". At present , there are many jewelry brands with the theme of cultural characteristics in the market , such as Shin Kong's brand "SU element" main oriental style. Jewelry culture theme can also be reflected in the packaging, in order to achieve the purpose of a unified style, can enhance the brand's visual impression, more thoroughly convey its cultural connotation. Natural jade beads with a natural Reiki, so when people purchasing, gifting, wearing jewelry, usually convey the good meaning of jewelry. Innovative packaging design can help promote the expression of this wonderful friendship, keep the life bit by bit of happiness. TV series always have to marry the ring hidden in the cake or ice cream in the bridge, why not design cake ring box, metaphor hidden in the sweet marriage. Fashion magazines, the vast majority of ads will love the natural gem back to the natural environment to shoot, why not jewelry design is more natural and breathful, so that people have more opportunities to experience the natural beauty

3.Function of the sustainable expansion. Traditional jewelry packaging are independent small box-like, usually a molding, can no longer change the pattern, increased the difficulty of re-use. In order to increase its usefulness and reusability, it may be possible to try a modular combination of jewelry boxes, like Lego blocks toys, from the combination of basic modules. This kind of small box can exist independently, but also by the consumer DIY into a larger jewelry box, so that both easy to carry, and easy to collect, but also increase the hands-on experience fun. In the details, you can also carefully design some to solve some common problems, such as fine chain easy knot, do hanging structure or spiral split to prevent chain entanglement

Conclusion :With the development of the economy and people's quality of life, consumer jewelry design requirements will gradually extend to the needs of jewelry packaging, the current packaging still exiting many problems, it need designers to carefully observe Market conditions and the actual use of the situation, to seize the practical,  and make sustainable innovation and improvemen for environmentally friendly jewelry packaging .