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When asking “What makes a logo great?” the answer is the designers behind it. Great logos are iconic, memorable, and filled with meaning. But to achieve that level of excellence, experienced graphic designers must apply their knowledge to the project. That’s where The NetMen Corp enters the picture. Our experienced designers can take your company’s brand attributes and your concepts and make them into powerful, attention-grabbing logos. From gorgeous logos to print and digital design, we can make your company stand out with branding, beautiful design work and exceptional service. Visit us today to get your logo project started or contact us with any questions. Simple Sells The simpler the better as far as logos go. While it’s tempting to cram every attribute or idea into your logo, stick to the big ideas that encompass your brand. 
Color Sells, Too Color can make your logo instantly recognizable and set it apart from others in your industry too. If all of hair salons in your town favor pink logos, making yours bright blue or green may set it apart. But Consider Colors Carefully There’s more to color than choosing colors that appeal to you and your target audience. Colors are produced for print and digital use using different techniques. Some digital colors cannot be reproduced accurately on a traditional press, and digital renders color differently on every device on which it’s displayed. Keep this in mind when viewing color samples from your designer, especially if they use an online portfolio to share designs with their clients. Color reproduces on a printing press through two-color or four-color process. Most companies use a standard color matching system such as the one produced by the Pantone company. Pantone makes numbered color swatches. Printers can achieve an identical color by matching the number on the swatch to the pigment quantities indicated for that number. Pantone 185, for example, is a bright, almost pure red. A logo designed with “PMS” — short for Pantone Matching System — 185 will match that color identically on press. 
Size and Shape Matter The shape of a logo can also impact its usefulness. Square logos are easier to work with for designers than oblong or round shapes. Consider the impact the logo will have when it’s placed in a brochure, for example. How much space will it take up? Consider Words and Text Consider if your logo includes both the company name and a picture. If you do include both or your logo is text-based, review both the complete logo and how it looks separated from the text. Will you allow the use of words separate from the image? If so, how will they be separated? Logos Don’t Have to Say It All One common trap many business owners fall into when designing logos or working with a graphic designer to create a logo is trying to cram everything their business does in one small image. Your logo doesn’t have to be a literal interpretation of your company’s business interests. A delivery service doesn’t need to feature a package, and a dog groomer doesn’t have to have a dog in the logo. Let your logo stand for the attributes of your brand, not for the actual work that you do. Logos Are for Your Audience — Not for You Maybe you hate the color pink with a passion. That’s okay. But if your customers love all things pink, it would be a shame to avoid a pink logo just because you don’t particularly like the color. Logo design is for your audience, your target customer. It’s not to please your taste. The more you know about your customers’ likes and dislikes going into a logo design project, the better. Always design marketing materials with the end customer in mind. That’s who is buying your products or services, and that is who you need to reach with all your marketing materials. 
We’ve talked a little about how color and style can impact a logo. Consider the overall appearance of the logo, its essence and theme. The impact of text, color and design all create a theme. Some designs impart energy while others give a feeling of dependability and trust. It’s the combination of elements that creates the total impact and feeling of the theme of a logo. The choice of color, font and placement of the elements builds a visual story that leaves an impression in the mind of the viewer. So consider your theme. What does your company represent? Are you jazzy, modern, fresh or new? Caring, thoughtful and helpful? Childlike and playful? |
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