5 Types of Jewelry Packaging Inserts

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Published by
Jimmy at
August 30, 2017

1. Discount Offers

One of the, if not the most popular type of package insert is a discount offer. Sure these could always be delivered by email, and you may even choose digital delivery as well to deliver your discounts by including discounts or credits for future purchases right in the box ensures your customers will receive the offer and leaves them with a tangible reminder.

As an example, Julep, an online beauty brand makes use of several types of discounts to build loyalty.
One of the most cost effective ways to create discount or deal offers to be included with your packaging is to print them at business card size (business cards are such a commodity at this point they are extremely inexpensive). You can use a service like OvernightPrints or, for a more premium quality, Moo Cards and upload your images for print. You may want to consider including two discount cards with each purchase, one for the purchaser and one for the purchaser to give away to a friend. You may also want to test out different types of offers to see which one your audience responds best to.

For example:
Free Shipping On Your Next Order
$10 Credit Towards Your Next Order
25% Off Your Next Order
2. Product Samples

Samples can be a great value add to your packages for a few reasons. First, depending on the products you sell, you can sometimes get samples for free from your vendors. Second, product samples provide a great way to cross-sell customers and introduce them to other products and product lines that they may not know about or have been curious about trying.

Beardbrand, a premiere beard grooming brand specializing in beard oil will sometimes provide small beard oil samples to their customers and wholesalers. This small sample provides customers with additional value and increases Beardbrand's exposure.

3. Small Gifts
Much like samples, small gifts can be a great way to surprise and delight customers without them feeling like you are trying to sell them on other products. The gift you give doesn’t have to be expensive. Since it’s not expected, most people will be pleasantly surprised by any additional gifts.

Take for example what Ryan French did. As the founder of GameKlip, he decided to add a small package of candies with every order. It was so well received by his customer that they talked about it all over social media, forums and blogs. Today, if you search Google for “GameKlip Rockets Candy” you’ll find nearly 27,000 results of people talking about the pleasant surprise they received.
4. Thank-You Cards and Personal Notes

The simplest, least expensive and most personalized insert you can add to customer packages is a handwritten thank-you card. A simple card, can be a really thoughtful gesture, that can help build loyalty. This can be particularly effective when first starting out, as it’s a competitive advantage that most larger scale companies can no longer compete with. Use this to your advantage.

5. Product Review/Share On Social Media Request
Since the shipped package usually represents the end of the transaction for most customers, packaging inserts can also be a great place to ask for a product review or to share their experience on social media.

Frank Body, a coffee based body scrub encourages social interaction at almost every touch point. This includes adding an insert which further bolsters their brand and a request to share their experience on social media.

Conclusion
In the end, packaging inserts are really about providing more value by exceeding expectations and matching the right offering with your particular audience.

As with all direct marketing efforts, be sure to test different package insert programs and different offers to build your own successful program that will increase loyalty, sales and profit for your business.