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Jewelry packaging is the visual experience of the consumer to the product; it is the direct and main transmitter of the personality of the product; it is the direct manifestation of the positioning of the enterprise image. An accurate and consumer - oriented jewelry package can help enterprises stand out in many competitive brands. We say: good packing will speak. Not only that, a good packing or a silent promoters. Today, in the fierce competition in the industry, how can you make your packaging uncommon? The promotion of commodity sales is one of the most important functional concepts of packaging. In the past, people bought goods mainly by the sales and introduction of the salesmen, and now supermarket self selection became the most common way for people to buy goods. In the process of buying consumers open, jewelry packaging naturally as a silent advertising or silent salesman role. If the packaging design can attract the attention of the consumers and fully stimulate their desire to purchase, then the packaging can truly reflect the promotion concept. Second: the concept of human nature in jewelry packaging Excellent packaging must be adapted to the storage, transportation, sales, and the carrying and opening of the consumer. Therefore, in the jewelry packaging design must make the packaging structure proportion and reasonable structure, rigorous, beautiful shape, highlight its shape and material beauty, contrast and harmony beauty, rhythm and rhythm, and strive to achieve the packaging structure complete function, beautiful appearance, so as to adapt to the production, sales and service. Third: the artistic conception of jewelry packing Excellent packaging should also have perfect artistry. Packaging is an art to beautify goods directly. Goods with fine packaging and high artistic appreciation are more likely to jump out of a large pile of goods and enjoy the beauty of the people, thus winning the favor of the consumers.  The essential feature of visual communication is simple and clear. Too much modification content will only cause interference to each other, making the packaging theme difficult to highlight, not only affecting visual impact, but also misleading consumers' thinking. The brand image is mainly composed of the image of the manufacturer, the user, the product itself and the image of the brand itself. Packaging visual design should be able to convey the brand information containing the four, which is a complete brand image. |
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