The influence of tactile perception on the design of jewelry packaging

1422

Published by
Jimmy at
November 11, 2017

In the design of wooden jewelry box design, vision occupies a very important part, leaving a deep first impression. But tactile perception also plays an important role. It is mainly through the jewelry packaging material and the modeling performance.

1, material

Jewelry packaging is the feeling of touch from packaging materials, texture, and jewelry jewelry packaging materials on the surface of the skin texture, it's different feeling to give us different information and judgment, in jewelry packaging design, the use of material and skin texture design to achieve our jewelry packaging the message content. Jewelry packaging is the commodity appearance, the consumer understanding of commodities is done by jewelry packaging, reasonably to visual sense of touch to convey information to consumers, and can improve the recognition of the goods, to stimulate the desire to buy. To pack the product material texture elements, the simulation design on the outer packing of the product, make consumers in the first place for packing goods cognition and recognition, the recognition is done through jewelry packaging of touch. For example: packaging design for a carton of orange juice, can through to the real imitation of orange skin texture, the orange skin texture design on the outer packing of goods, to establish a strong sense of touch, make consumers soon realize this box is fresh orange juice instead of other drinks, very accurately and effectively established the recognition and identification of the relationship between and consumers. Japan's famous designer branded zai kiwi fruit beverage packaging design, his real creative to kiwi fruit skin material texture by the design of the packaging material, will be a real kiwi fruit skin imitation is lifelike, make consumers through visual determine the attribute of goods and related information. Such innovative design is a good example of tactile concept in packaging design. It allows the consumer to feel the real sense of touch through visual communication.

2, modelling

Modeling perception is achieved by sight and touch perception. So jewelry packaging design the most worthy of attention is the use of "body work", especially the human body function and art design organic union, make it convenient to hold, not easy to sell down, open and effort, the dumping of convenient, already beautiful, and practical. For example, the American food company leeson chose a coffee bottle. A variety of coffee-bottle types were designed, and 500 housewives were asked to observe the shape of the bottles. When holding a bottle with a wet hand, it doesn't slip easily. The results of the study show that it is most reasonable to choose a long-cashew bottle. Then the product name, pattern and so on, the investigation again. Results with this bottle costumed coffee on the market, with six months ago has been on the market of gm food products compete violently, with sales won twice as many advantage over the other. Novel and unique artistic modeling, with the charm of a sudden and surprising success, can make people in brief contact, get a clear visual impression. The Japanese design of a kind of radio headphone box, cleverly use the top cover of the carton, design eight symmetrical arc. When used, bend the top of the carton to the inside of the box, and as the paper itself bounces, it cleverly forms a sprouting four-petal flower. This exquisite paper box modeling, which is rare in international market, has attracted a large number of consumers and has generated great competitiveness.

Psychologically from visual to visual, psychological activities of consumers have not deepen, to complete the customer from the transformation of "all" to "love" must also be in modelling is practical, make sense to the transformation of consciousness. , for example, the bearing moving the mobile ring packing design, mostly will handle, bail neatly arranged in the volume of packaging itself and space, that is a kind of trend in the development of packaging design in foreign countries.