The packaging design requires the principle of attention

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Published by
Jimmy at
October 27, 2017

With the sustainable development of economy, consumers to discard of commodity packaging, as well as to the brand new understanding, all relations between the packaging design of advancing with The Times, innovation is the soul of the packaging design, but also the core of enterprise survival and development. But we should also pay attention to the problem of innovative packaging design.

1. Personalized packaging design should emphasize market research first
To make individuation of packaging design, first must grasp the consumers' psychology, strive for consistent and the personality of consumer psychology, packaging and product on the emotional appeal of coordination, make consumers to some image understanding the characteristics of goods. Careful consideration of every detail reflects a brand personality, an attitude and even a belief.

2. Personalized packaging design must enhance personalized visual impact
Personalized packaging design should use color to make visual impact skillfully. According to a survey by psychologists, people have a memory of the brand, with 83% relying on visual cues, and 3% relying on touch. Color plays a particularly important role in packaging design. Because different color can cause people different visual reflection, thereby arouse different psychological activity.

3. Personalized packaging design should also have environmental awareness
The 21st century is a century of "green", and the environmental protection consciousness is deeply rooted in people's hearts. Creating packaging design for environmental protection and human health is the goal of consumers and designers today. So packaging designers in the pursuit of the interests of the design concept and marketing should be guided by social groups interests at the same time, give full consideration to the social cost and social responsibility, more want to consider the pros and cons of environmental protection special worthy of reflection is now a lot of goods have excessive packaging. Excessive packaging refers to packaging functions and products with excess value. The excessive packaging of enterprises not only increases the burden of consumers, wastes valuable packaging resources, aggravates the deterioration of the ecological environment and increases the burden of disposal disposal.

In conclusion, packaging design and innovation should be clear communication, performance quality, unique and superior performance market positioning and stimulate the senses, and contain rich design culture. With innovative packaging design should be appropriate, the realization of the perfect creation intention, reflect the characteristics of The Times given design culture and national style, contains the enterprise nature and features, let people admit defeat, and can cause the resonance of the consumers in a flash. Attention to the problem of innovative packaging design makes innovative packaging design more valuable.