The market situation of jewelry packaging supplier

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Published by
Jimmy at
August 31, 2017

Jewelry packaging industry has now formed a preliminary scale, only a place in Dongguan, Dongguan gathered a large number of manufacturers, many of them from Hong Kong brand. From the quantitative point of view, there are many companies, the site is operating jewelry packaging, but from the development point of view, also appears to be very immature, mainly for the variety of single, backward design, the lack of industry standards and a series of issues.

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Although new materials and new technologies provide new space for jewelry packaging design, such as resin, PVC, polyurethane, PU leather, all kinds of new paper (paper, paper, etc.) are used. However, look at the market circulation of jewelry packaging products, designed to reflect the problems such as lack of visual impact, lack of diversity in form and function, imitation marks between each other serious or more prominent.

The packaging on the market needs to be rich. Each year, the major jewelery fairs will have some packaging booths. Most of them are from Hong Kong, Guangdong and Zhejiang. The quality of the show is mainly jewelry box, and the style of the exhibits is basically the same , Which seems to coincide with the ever-changing design of the jewelry market and the growing aesthetic needs of consumers. Jade jewelry packaging is not optimistic, in many jewelry wholesale market, in the low-grade pieces of flowers, pull refers to the play pieces and other packaging simple, even if the pair of A goods bracelet mostly only red paper simple package. In the retail market, the traditional jade, jade, pearl packaging is also relatively simple. There are three main reasons for this situation:

1, the modern jewelry industry as a whole started late

The public demand for jewelry has long been stuck in the hedge level, because the jewelry is a luxury, only in the rapid economic development, people are more affluent when there will be a larger market. Over the past 10 years, China's jewelry industry began to reflect the vitality, driven by reform and opening up the labor, the South market is more active than the north.

Jewelry as a category of arts and crafts has a long history, after the 20th century, along with the art of the various changes, many of the traditional arts and crafts gradually transition to modern design, jewelry is also affected. Modern jewelry industry is distinguished from the traditional mark is to produce instead of workshop production, design and processing separation, the production process is subdivided quantified. China's modern jewelry design began in the nineties of the 20th century. Prior to this, there is no professional jewelry designer, jewelry style is mainly on foreign models of imitation and modification. The late nineties, as some institutions have opened and set up jewelry design professional, studio, the situation has changed a lot. The jewelry design as a professional set up in the university, not only with the traditional jewelry industry mentoring system of handicrafts, so that it gradually closer to the modern design, but also marks the jewelry designer this new career was born in our country.

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From the time point of view, the modern jewelry industry is very young, the overall start late, the corresponding products with jewelry has not attracted the industry's attention. In addition, due to the uniqueness of its own jewelry, it is from the arts and crafts to modern design transformation is not complete, by the traditional processing methods, many links still need to be done manually, too much dependence on labor-intensive production also led to jewelry and its Supporting the design of the industry a lower degree of modernization.

2, the industry is small

In addition to the few domestic large number of jewelry enterprises, the size of the jewelry factory are generally small, the conditions they can not have their own packaging design, or specifically for a certain custom jewelry packaging. Producer River dealers usually buy packaged products directly, although this can effectively reduce costs, but easily lead to jewelry products and packaging in the shape of integration, style on the dislocation.

At present the market circulation of jewelry packaging can be divided into five categories, namely, hard boxes, soft bags, cards, trays, props, they are mainly from small packaging companies, due to small size, lack of funds, design investment must be inadequate. For a long time jewelry packaging and gift packaging doping together, and sometimes replace each other, and some jewelry packaging plant directly from the gift packaging plant conversion, and some are in the main gift packaging at the same time as jewelry packaging, the industry lack of norms and standard.

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3, the traditional marketing model and the concept does not attach importance to the promotion of brand image and thus ignore the value of packaging

Jewelry A special kind of goods, because of its raw materials are very expensive, so in the traditional marketing model and the concept of raw materials, light will often cover the style, technology, brand and other value. In the market is not yet mature, for the lack of experience in the identification of ordinary consumers, "genuine" seems more convincing than the brand, consumers pay more attention to jewelry "gold content."