Jewelry is an important representative of luxury fashion brands of high-end products, private custom jewelry now become a kind of fashion, that is the modern young people's pursuit of fashion and personality, and young people is the main force of jewelry consumption. Jewelry without brand-name effects has no market position. The brand upgrade of gold jewelry is an important step to reposition the market position. And brand packaging upgrade is important content. The design and image in the packaging of jewelry brand is the face of the product. A successful jewelry brand should have a clear brand image, product update, and brand design upgrade will have an absolute effect on product sales. Now the original requirements for jewelry design are higher and higher, and the packaging is more and more diverse.

Jewelry is made with top workmanship, scarce raw materials, the international first-class design, the brand culture of heavy, etc, has always been synonymous with "high-end, atmosphere," high quality, so the reasonable packaging can effectively promote the jewelry taste, make the product is different.

Jeweler's brand promotion is now more and more, and increase a lot of artistic elements, not only has a star spokesperson and micro film, film awards show, a jeweler in power stars and movies and promoting its own brand culture. There are also more and more jewelry shows in the host cities. Now jewelry brand marketing also focuses on emotional marketing. Creating a marketing atmosphere with holiday features is an effective way to enhance brand influence.

Along with the development of market economy, consumer groups in quietly changing, traditional brands will face declining performance, unable to enter the high-end shopping mall and so on, the establishment of the new brand will also face many problems such as market channels and consumers don't agree with. Whether the new brand or the old brand will not adapt to the new market mechanism, you need to brand new brand and plan the packaging.