The Supporting Characters of Gift Boxes

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Published by
Jimmy at
August 30, 2017

The Gift Box

Say you make delicate sterling silver jewelry that features muted, semi-precious stones. A sparkly black box with bright tissue paper wouldn’t match the style of your jewelry, and would create a disconnect between your product and the box. Take a tip from Kayla Andrews, E-commerce Manager of Esqueleto, and “…make sure to think of the packaging as a whole and how it all fits together.” There are nearly endless choices when it comes to gift boxes, so choose a style that complements your jewelry. But, that doesn’t mean it has to cost a lot of money. According to Clickner, “Boxes don’t have to be pricey to be nice—a simple cardboard box can be great.” Add your hot-stamped logo on the box, a ribbon or sticker to secure it, and you have an easy and affordable solution that ensures your brand gets noticed.

Inside the gift box is the jewelry itself. A jewelry card is another place where you can add your brand’s logo, plus a little more information about the product. For example, Noelani Designs includes their hot-stamped logo along the top edge of their earring cards and the metal quality on the bottom edge.

The Supporting Characters

Regardless of how simple or complex you decide to make your packaging, there are a few key things I recommend: include two business cards (one for your customer, and one for them to share with a friend), care instructions (if needed), and—my favorite—a personal thank-you note.

Riedel knows that a personal touch goes a long way in connecting with her customers, so her company includes a handwritten thank-you note with each purchase, and often includes coupons as a way to encourage repeat purchases. Formia Designs offers their coupons through their monthly email newsletter, and the personal note and rack card they include with each order serve as good reminders for when future gift-giving occasions come up.