Purchase psychology and product packaging

1461

Published by
Jimmy at
October 27, 2017

As the saying goes,"clothes make the man." Likewise, goods need to be packed; The goods may not be good enough to be sold for a good price. According to statistics, 30% of product competitiveness comes from. With the improvement of people's living standard, the demand for spiritual enjoyment is getting higher and higher. In the competition of commodities, the effect of packaging on commodity sales is becoming more and more obvious. Packaging is the commodity "silent salesman", in addition to protect goods, must also be committed to the beautification, publicity, induce consumers' desire to buy, commodity sales in the market competitiveness. Therefore, there is a great deal of knowledge in packaging, how packaging can directly affect customers' consumption psychology, and thus the desire to purchase or refuse to buy. If the merchant can make some articles on the packaging of the goods, make the packaging design to cater to consumers' purchasing psychology, will greatly benefit the sale of the goods.

Consumers' purchasing psychology refers to the psychological activity process of consumers in purchasing activities, which is the psychological trajectory of consumers' reflection on commodities. The complex and delicate psychological activities that consumers have during the purchase process affect the whole process of purchasing activities and control the purchase behavior.

Beautiful, exquisite packaging can add color to the merchandise, and the sales of the goods.

Packaging is an important component in shaping the taste of goods and enterprises, and is also the most cost-effective advertising carrier and competition tool in enterprise marketing. "Packaging design is the most important road to market," said a foreign research marketing expert. Packaging can promote the image as a whole. The competition in the same class of goods, to a large extent can be said to be the packaging and design competition, a commodity can enter the market, occupy the market, hold the market, in addition to good product quality, large a role depends on product packaging. Product packaging is the key to opening the market door.

Due to the fierce market competition, enterprises are constantly exploring new form of competition, competition means, packaging has become an active participant in sales, gradually become one of the pillars in product sales strategies. It gives rise to the added value of the product, which drives the commoditization of products.

In implementing packaging strategy, businesses must first research, assume consumers buy psychological activity characteristic, and then made for products with a beautiful beautiful "prospective", packed in attractive art gimmick to represent products, won the consumers purchase desire. Only in this way, packaging can be the icing on the cake for the goods to be sold.