Jewelry packaging design concept

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Published by
Jimmy at
August 31, 2017

In the design boom today, there seems to be a corner of the packaging did not cause enough attention, it is jewelry packaging, jewelry packaging is a package of jewelry or a sense of decoration.

Jewelry packaging industry has now formed a preliminary scale, only Guangdong, Dongguan, Yiwu, Zhejiang gathered a large number of manufacturers, the number of point of view, many companies are custom-made line-based, traditional trade to do the style, conventional style, part of the line On the website operating jewelry package, from the development point of view, the technology is extremely backward, not mature, product single, backward design, backward production equipment, low production efficiency, almost all of the cost of this high, mechanization is far from universal.

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Jewelry packaging industry, although the material from the jewelry packaging to provide adequate development space, such as resin, pvc, PU leather, a variety of new materials, imported cardboard, but look at the jewelry packaging industry market, the market circulation of many different materials, jewelry packaging products , Most of the jewelry box is also changing materials, not for the design of the product, the design is difficult to break through the conventional thinking, to develop new styles of jewelry packaging products, from the design reflects the lack of diversification, with the industry imitation between the more serious , Product homogeneity serious, look at fatigue, market development, waste of resources.
Modern jewelry industry as a whole started relatively late, the public long-term demand for jewelry has been stuck in the preservation level, the first jewelry is a luxury, only the rapid economic development, people living standards continue to be rich, jewelry will have a larger market, the last ten Years, the rise of domestic economic development recovery, China's jewelry industry has begun to flourish, developed.

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Domestic jewelry jewelry gradually mature, followed by the emergence of some influential luxury jewelry brands, such as "Chow Tai Fook" "old Fengxiang" "dream", "Ming licensing" and so on, the brand has become the credibility of the mouth, product quality, more and more The more people began to realize the value-added products collection, luxury product maintenance, packaging. Naturally the surrounding products on the jewelry brand brand image publicity, played a very good advertising role, most people began to jewelry jewelry box above carved, hot stamping jewelry brand, pattern and other infiltration of ideas, emotional, love elements of the content, so that products With the existence of the physical meaning, on behalf of love, to convey a love of thought, after years of effort, jewelry packaging industry is now cheap from high prices such as high-end jewelry tailor-made high-end jewelry box.

Before the focus of jewelry packaging products to protect the product into a display product, simple design, packaging products from production to enter the market an important part of circulation, but also an effective means of market competition, its advantages and disadvantages of the product can be recognized by consumers, Consumer packaging play a key role in the success of the packaging will be refined for the jewelry to enhance the grade and overall jewelry, reflecting the product culture, corporate culture, so now facing the status of jewelry packaging, jewelry packaging design to solve not only aesthetic, Color and other issues, but also to solve the product itself, the structure, materials, costs, a series of technical problems, the study of the structural characteristics of the first jewelry itself, market trends, consumer demand, packaging design success or not far-reaching significance.

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Designers should fully consider the market luxury jewelry environment, consumer psychological needs, consumer groups age, interest, hobbies, design concepts resonate, the first jewelry packaging should be toward diversified development.