Jewelry box packaging design

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Published by
Jimmy at
October 30, 2017

Jewelry box packaging design
The design of jewelry box packaging should be combined with consumers' psychological needs, and the packaging style and style of packaging needs of different consumption psychology are also the factors to be considered in packaging design. The packaging will come to understand several important psychological characteristics of consumers:
1. Realistic psychology

Most of the consumers in the consumer is the main characteristics in the process of practical psychology, think the actual utility of the most important goods, hope to use convenient, cheap and fine goods, do not deliberately pursue beautiful appearance and style of novel. The consumer group that holds realistic psychology mainly is mature consumer, working class, housewife, and old consumer group.

2. Aesthetic psychology
The consumer that has a certain capacity of economy has to seek beauty psychology commonly, pay attention to the modelling of commodity and exterior beautiful degree, pay attention to the artistic value of commodity more. The consumer group that holds the psychology of beauty is mainly young people and intellectuals, and the proportion of women in such groups is as high as 75.3%. In terms of product category, jewelry, cosmetics, clothing, handicrafts and gift packaging boxes need to pay more attention to the performance of aesthetic value psychology.

3.Different psychology

The consumer group that holds the psychology of psychology is mainly young people under the age of 35. This kind of consumer groups think goods and packaging box design is very important, exquisite novel, unique, have individual character, which requires the modelling of packing, color, graphics, etc, more fashion, more halfback, and the use value of the goods and the price is not very care about. In this consumer group, juveniles account for a significant proportion, and sometimes the packaging of the product is more important than the product itself. For this group of unignorable consumers, the packaging design should highlight the characteristics of "novelty" to meet their psychological needs.

4. Herd mentality
Herd mentality of consumers willing to cater to popular culture or a celebrity style, this kind of consumer groups of ages span bigger, because of various media on fashion and celebrities to promote the formation of this kind of psychological behavior. To this end, packaging design should grasp the trend of popularity, or directly launch the product image spokesperson that consumers like, improve the reliability of products.
5. Famous brand psychology
No matter which kind of consumption group has a certain famous brand psychology, value the brand of commodities, have trust and loyalty to well-known brands. In the case of economic conditions, even ignoring the high price of the commodity, it is determined to subscribe. Therefore, adopting the design to establish a good brand image is the key to the success of product sales.